Assistant Product Marketing Manager
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| Job Type | Permanent Full Time |
| Location | Bicester |
| Area | Oxfordshire, England |
| Sector | Marketing, PR and Print |
| Salary | £25000 - £28000 per annum |
| Start Date | ASAP |
| Job Ref | J1490 |
| Job Views | 149 |
- Description
- Calling all Marketeers! We are recruiting for a full time, permanent Assistant Product and Trade Marketing Manager for our client based in Bicester.
Main Purpose of the Job:
1. Management of point of sale materials (POS)
2. Category product management
3. Shopper Marketing
4. Team support
Professional Experience within a Marketing role at Trade level, the ideal candidate will also be CIM qualified.
Main Responsibilities:
POS
* Manage POS planning, development, implementation and analysis within Company consumer retail customers
* Manage the overall consumer Point of Sale budget reporting to CM and SPM on a monthly
basis and highlighting any issues or opportunities.
* Work with the Insights Manager and relevant sales contact to understand the success of each of the promotions.
* Work pro-actively with sales on the development of promotional plans and proposals
* Manage the POS suite ensuring it's up to date, relevant and in line with benefits/messaging.
* Develop point-of-sale ideas (from briefing to conception), in conjunction with Group.
* Sourcing and briefing agencies, ensuring cost efficiencies without compromising on quality.
* Use critical path analysis to plan all projects and ensure that the progress of all projects is clearly communicated to all involved.
* Ensure proposal and sign off procedures are followed with new projects.
* Ensure that trade marketing information for sales presenters are accurate and up to date.
* Ensure familiarity with in-store environments and trade customer category layouts - ensure store visits and compliance checks are underway regularly with regular reviews of the competition and other POS ideas.
Shopper Marketing
* Work with the Manager to ensure that consumer/customer insights remain at the heart of all activity and a consistent strategy and activity plan is created for focus accounts.
* Alignment with nominated accounts to identify and implement key shopper marketing activities
* Development with National Account Managers of shopper marketing strategy
* Regular idea generation and discussion of shopper initiatives with retailer teams
* Review of category performance and input into range and fixture optimisation and promotional and communications strategy
Team Support
* Provide support for Snr Product Manager on ad hoc core requests
* Provide general support to marketing colleagues as appropriate
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Equation Recruitment are an equal opportunities employer that operates as an employment agency for permanent recruitment and as an employment business for temporary recruitment. Replying to this advert means that you provide us with authorisation to add you to our database for us to match and contact you to other suitable vacancies.
