Product Marketing Executive

Post Title: Product Marketing Executive

Salary: £32,000 per annum

Location: Middleton Stoney (Hybrid)

Contract: Permanent

Product Marketing Executive Overview:

Reporting to the Marketing Manager, the main tasks include developing, planning and executing holistic and comprehensive multi-channel marketing campaigns designed to develop customer awareness, knowledge and understanding, through a series of marketing elements that take the customer on a journey that brings them closer to the business.

Key metrics would be around moving customers and potential customers through the Awareness, Interest, Desire, Action (AIDA) funnel and converting them into advocates for the business and loyal repeat customers in support of our sales teams and regional representatives.

Product Marketing Executive Duties and responsibilities:

• Owner of delivering multi-channel campaigns
• Responsible for developing campaigns with a clear customer journey that builds knowledge and understanding and ends with leads that we can action.
• Developing specific metrics for customer touch points
• Work with channel managers to develop joint plans with regional channel partners to ensure successful delivery of local campaigns.
• Work with product management and technical authors to develop compelling content.
• Keep up to date with new ways of communicating complex technical messages.
• Identify potential advertising spaces.
• Organise advertising including purchasing, negotiating rates and deals. Liaise with staff who need to prepare advertising material to ensure deadlines are met.
• Write press releases, company profiles and other content for website, new product launches, print media and exhibitions.
• Build a rapport with publications and editors.
• Work with the Digital Marketing Executive to ensure that campaigns are executed through our social media and web presence.
• Keep track and report on marketing budgets.
• Tracking and reporting on measurable objectives.
• Inform and get buy-in from the representatives for joint marketing campaigns. Monitor execution of these joint plans.
• Create marketing material.
• Help the Marketing Manager develop marketing plans.
• To assist the Marketing Manager in the delivery of projects.
• Carry out other administrative duties as required.

Product Marketing Executive Required Experience:

• Responsible for driving the planning, execution and monitoring of multi-channel campaigns to ensure a clear customer journey.
• Identify and organise new advertisements, write press releases, company profiles and other content for the website, new product launches and exhibitions.
• Developing metrics to analyse how customers move through the opportunity funnel. Also report on marketing budgets and measurable objectives for marketing campaigns.
• Inform and get buy-in from the representatives for joint marketing campaigns. Monitor execution of these joint plans.
• Make decisions based on the overall marketing and corporate strategy. As well as assisting in the development of marketing and commercial plans.

Company Benefits:

• In addition to the base salary, the role is eligible for a discretionary profit share bonus.
• Holiday entitlement is 27 days plus bank holidays.
• Workplace pensions.
• Normal hours of work will be 09:00 - 17:00 Monday to Friday with half an hour for lunch.
• There will be the opportunity for the successful candidate to work remotely under the Hybrid Flexible Working Policy.

We try our best to inform everyone on the status of their application. However, should you not hear back from us within 5 working days, you have unfortunately not been successful in your application for this position.

No language contained within this advertisement is intended to unlawfully discriminate on the grounds of protected characteristics, under The Equality Act 2010.

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