Sales Development Representative
| Job Type | Permanent Full Time |
| Location | Watford |
| Area | Bedfordshire, EnglandHertfordshire, EnglandLondon, England |
| Sector | Sales |
| Salary | To 50K DOE 80K OTE |
| Start Date | |
| Telephone | 01869629850 |
| Job Ref | SDR20251 |
| Job Views | 8 |
- Description
Sales Development Representative – Contracts (Construction Sector)
Salary: £50,000 + up to £30,000 commission
Location: London / South-East / Home Counties / Midlands (Field-Based)A well-established specialist manufacturer and project delivery organisation is seeking an accomplished Sales Development Representative to support long-term growth across major construction and fit-out projects. Operating from a large head office and production facility in Bedfordshire, the company employs over 60 professionals across estimating, project management, manufacturing and installation.
The team works extensively with contractors known for high-quality, design-led delivery and has contributed to multiple landmark developments across London and the UK.
As the business continues to expand its reach, it is now focused on developing a wider network of clients within new build, refurbishment, private residential, retail and leisure sectors.
The Role: Sales Development Representative – Contracts
The position is centred on expanding the organisation’s pipeline of contract work, typically for projects valued at £100,000+ and often commencing 6–18 months ahead of delivery.
This is a relationship-driven, senior networking and business development role aimed at identifying and converting high-value opportunities within the construction environment.
Key Responsibilities of the Sales Development Representative
- Build and nurture new relationships with contractors, fit-out specialists, developers, architects and other construction-related stakeholders.
- Identify upcoming project opportunities and introduce the business to key decision-makers.
- Represent the company at major trade shows, design exhibitions and construction industry events.
- Collaborate with in-house Estimators, Project Managers and technical teams to help progress tenders and opportunities through to conversion.
- Maintain clear CRM records, reporting on pipeline health and progress.
- Develop strategies that ensure strong, continual growth of the contracts pipeline.
- Operate with a high degree of autonomy while working cohesively with the wider team.
Candidate Profile of the Sales Development Representative
The ideal candidate will bring:
Experience & Network
- An existing network within the construction sector. This may come from roles in interior fit-out, construction, property, finance, insurance, or construction-related technology platforms (e.g., project management or estimating systems).
- A proven system for building and expanding professional relationships.
- Experience attending sector events such as Milan Design Week, Surface Design Show, Independent Hotel Show, KBB, Clerkenwell Design Week, London Build Expo, Homebuilding and Renovating Show, Futurebuild, or similar.
Skills & Attributes
- Highly professional, articulate and driven.
- Exceptional communication skills—written and spoken English.
- Degree-educated with a 2:1 or above.
- Strong familiarity with CRM platforms and an informed preference for a particular system.
- Self-motivated and proactive, capable of independently identifying, approaching and converting potential customers.
Applicants with strong construction networks and a passion for high-value business development are encouraged to apply.

